• A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

  • A step-change in communication research.

    Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work.

    By the same token, creative output is often criticised for not showing enough understanding of the consumer.

    At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process.

    One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects.

    Placing a strong creative presence at the heart of what we do leads to more useful insights and better creative outcomes for clients.

    This is, we believe, a first for the research industry.

BRAND STRATEGY

Creative Research works better for brands, by applying both research and creative thinking to the task of identifying the most appropriate communication strategy.

EXECUTIONAL DEVELOPMENT

In the digital world brands need powerful, targeted creative ideas more than ever. Applying Creative Research enables us to better evaluate and develop media executions of all kinds.

CAMPAIGN EVALUATION

Understanding how an earlier campaign has worked is vital prior to developing future work. Creative Research brings added depth and relevance to our conclusions.

PRODUCT DEVELOPMENT

The enhanced sensitivity and understanding Creative Research brings to communication issues is equally useful in the development of new product and service concepts.

USER EXPERIENCE

Focusing a combined research and creative spotlight onto UX and UI helps optimise functionality, graphics, content, and tone-of-voice, in alignment with the brand strategy.

CONTENT EVOLUTION

Creative Research adds research expertise to the content-creation process to ensure online material is clickable, shareable, and consonant with the brand personality.

Jeremy Martin

Founded Camall in 2010. Previously founder and managing partner of CML Research - a specialist communications agency - which was acquired by The Creston Group in 2009. Has spent his career helping to develop better communication campaigns from iconic public service projects (Drink Drive, Driver Safety, Anti Smoking etc) to commercially successful work for national and global brands (Sainsbury’s, Vodafone, Lexus etc). Now divides his time between writing fiction and creative research projects.

Charles Hendley

Now playing a key consultant role in all communication research projects, formerly creative board director at London agencies Saatchi & Saatchi and BBH, and executive creative director at Saatchi & Saatchi and McCann in Spain. Experienced writer, art director, creative director, and commercials director, for clients including British Airways, Shell, Audi, Renault, Opel, British Petroleum, Reckitt Benckiser, L'Oreal, Proctor & Gamble, Dunhill, Levi Strauss, Visa.

  • "Jeremy has partnered CHI on numerous research projects over the years and we have great respect for his judgement on advertising development - the only thing that really matters when it comes to research."

    Johnny Hornby (Founder & CEO The&Partnership)

  • "Jeremy always delivers useful insights on our communication research projects. The fact that he really understands both research and the creative process is a rare asset."

    David Golding (Founder Adam & Eve DDB)

  • "Jeremy and his team helped guide the development of our new website for Charles Stanley Direct using focus groups very effectively. Their insights and understanding were invaluable."

    Mike Lilwall (PLC board director Charles Stanley)

  • "I have worked with Jeremy for many years now and he always gives us insightful and actionable information which positively guides the business. It is so nice to deal with a grown up who avoids jargon and has brilliant observational insight."

    Martin Troughton (marketing director Everest)